The kosher worlddeserved better.
Grab1 was born from a simple frustration: there was never a protein bar with a certification you could trust and nutrition that actually delivered. So we built the whole range ourselves.
A category that never showed up.
For decades, anyone keeping kosher and chasing real nutrition lived with a compromise. The bars on the shelf carried a hechsher but tasted like an afterthought: packed with sugar, thin on protein, and short on the fiber and clean ingredients a serious athlete or a health-conscious shopper actually wants. The products that performed rarely carried a certification you could rely on. You picked one or the other. Never both.
Grab1 exists to end that compromise. Not one product, but an entire range built from the ground up so that a top-tier kosher certification and genuinely good nutrition finally live in the same wrapper.
A certification you can trust
For years the kosher aisle meant choosing between a reliable hechsher and a label that actually performed. Grab1 refuses the trade-off: every product is held to a top-tier certification with no asterisks.
Protein that earns its name
Most kosher bars were candy in disguise: sugar-forward, light on protein, heavy on fillers. We engineer for real, usable grams of protein in every format, from bars to shakes to hydration.
Fiber and clean ingredients
Fiber, recognizable ingredients, and labels you can read without a chemistry degree. Nutrition that supports the body instead of just spiking it.
We didn’t want a better kosher bar. We wanted to own the category.
That ambition is the whole reason Grab1 spans shakes, bars, and hydration. One trusted certification, one nutrition standard, every format a person needs to fuel a real day.
A new generation needs protein and fiber.
Something big is reshaping how people eat. Roughly one in eight American adults is now taking a GLP-1 medication like Ozempic, Wegovy, or Zepbound, and that number has nearly doubled in under two years. These drugs quiet appetite and shrink portions, which changes the math on every plate. When you eat less, your body still needs the same protein to protect muscle and the same fiber to stay healthy, only now it has to come from far fewer bites.
- 0%
- of US adults are currently on a GLP-1 ≈ 1 in 8 — KFF, 2025
- up to 0%
- of weight lost can be lean muscle Endocrine Society, ENDO 2025
- 0.0g
- protein per kg body weight, recommended daily UCHealth dietitian guidance
- 0%
- of consumers now want high-fiber food & drink Datassential, 2026
Protein protects muscle
Rapid weight loss strips lean mass alongside fat. Up to 40% of the weight lost on a GLP-1 can be muscle unless protein intake stays high. Smaller appetite, higher protein need.
Fiber keeps you moving
These medications slow the gut, and constipation is one of the most common side effects. Fiber relieves it, adds satiety, and feeds a healthier microbiome.
Less food noise, smaller plates
GLP-1s quiet cravings and shrink portions. When you eat less, every bite has to carry more nutrition; the empty calories simply do not make the cut anymore.
Nutrient density per bite
High protein, high fiber, low sugar, and a clean kosher label is no longer a niche, it is the new baseline. It is also exactly the brief Grab1 was built around.
GLP-1s shrink the plate. They don’t shrink the requirement.
Built to dominate the category.
Filling the gap was step one. The mission is to keep developing new products as the science and the consumer evolve, so the kosher shopper is never the one left behind again.
- Today
A complete range
Shakes, bars, and hydration, all under one trusted kosher certification and a single nutrition philosophy.
- Next
Formulated for the moment
Higher-protein, higher-fiber formats tuned for smaller appetites and the GLP-1 generation, without sacrificing taste.
- Ahead
Relentless innovation
New products on a continuous cadence. As the science and the consumer evolve, Grab1 ships ahead of the curve, not behind it.
Fuel the way it should be.
A full range of kosher-certified protein, fiber, and hydration, built for how people actually eat today.